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What is Network Marketing?
To become a successful home
business, network marketing is a
must.
Warm Market - family,
friends, business associates and
contacts. These are people you
know from work, church, clubs, etc.
You will want to talk up your home
business to everyone you know.
You might consider these people your
'test' market. You practice
with people you know, asking for
feedback, so you can develop your 2
minute sales speech. Your hope
is that they will mention your
business to their families, friends,
business associates and contacts.
Cold
Market
- as you
advertise on the internet, through
newspapers, flyers, brochures and by
passing out business cards, you
introduce your business to
'strangers'. Again, your hope
is that these people will share your
business with their families,
friends, business associates and
contacts. You want to use your
'practiced' sales approach with
these people.
What is MLM (Multi-Level Marketing)?
Many home
businesses depend on down-lines.
This is essentially building an
organization of similar businesses
with you as their sponsor. You
become a team, providing
encouragement and support for each
other. You would also be part
of a larger organization through
your up-line and sponsor.
Don't confuse this with a pyramid.
A pyramid looks like MLM except
there is no product or service
involved. Pyramids are
illegal! Your business must
offer products or services.
Remember that your business is also
considered a 'product'.
Will I need internet access?
YES
How would
you expect to manage an internet
business without internet access?
If high-speed access (cable or DSL)
is available - get it! You
will want to have the ability to use
your telephone while on the
internet. Another alternative
would be installing a second
telephone line, although I think you
will soon learn that this will
hamper your success.
How much money will I earn?
Home
business opportunities are often
enticing by listing the 'potential'
earnings. This is usually a
scenario with a big IF attached.
It all depends on you.
Basically, the amount of energy,
effort, time and money you invest in
your business is the only indicator
for anticipated results. IF
you want a BIG income, replace your
9-5 job, become independently
wealthy, etc., you will have to
think BIG and work HARD. It
typically takes 3-5 years for a
'new' business start to become
profitable. That means that
the first 3-5 years will be costing
more than the earnings. Those
are your business building years.
As the old saying goes, "Don't quit
your day job!" - at least not at
first.
Can I do it?
Answer the following questions honestly to learn
if you have what it takes . . .
1.
Can I be an Entrepreneur?
An entrepreneur is someone who is willing to take risks - it takes
money, time, energy and effort to create and build a business. It's not easy, so it has to be something
you
believe in and want to do.
2.
Do I have the Resources?
MONEY
- there are startup costs, advertising costs, and other business related
costs such as internet service, long distance telephone service,
business cards, training, etc. There may also be monthly service
fees.
TIME
- building a business will require lots of time. Sure, you can do
it part-time, but don't expect the same results as someone doing it
full-time. You have to 'network' -- talk to friends, family,
associates, etc. about your business. It's somewhat normal to feel uncomfortable
about this. Network Marketing is
an essential part of building a successful home business.
You should also plan on joining conference training and coaching calls.
The frequency, duration and format of these calls depends on the company
that you affiliate with. You can miss out on a lot of important
updates and helpful information by choosing not to participate.
3.
How do I
run a business from my home?
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Run an
Efficient Home
Office |
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by Terry Thomas |
| Those of us who
work out of our
homes realize that
it can be a
double edged sword.
Yes, we enjoy the
freedom of a
home-office, no
commuting and a
totally flexible
schedule. But this
also means
that we must
budget our time,
work efficiently and
commit ourselves
to working smart.
First of all,
"home-business" does
not necessarily mean
"small" business
in terms of revenue.
There are many home
businesses which are
multi-million dollar
corporations. I
know, because I run
one from my home.
IMC, Inc. is an
import/export
company, which I own
100% and run from my
home. It grosses
over one million
dollars in sales per
year! Sure, I have a
separate warehouse,
but the business is
RUN from my home!
Operating two
companies from home
is not always easy,
but the benefits
easily outweigh the
negative aspects. I
have learned to work
effectively from
home and want to
share some things
that I feel will
enable you to get
the most out of your
home-based business
or office.
First of all,
you must create a
totally separate
room or area to
be used exclusively
for business. If you
do not have a
basement, garage or
spare room,
partition an area in
one of the other
rooms. Designate
this as your
"office", and treat
it as such. Do not
use it for anything
but work! And, even
more importantly, do
not go in there
unless you are going
to "work". Why?
Because if you treat
the office area as a
separate entity you
will be more
productive. Make
sure that your
family members know
it is an "office"
and as such is off
limits to them! The
more separate you
can make your office
area, the better off
you will be and the
more professional a
business you can
run.
There are some
things that I feel
are absolutely
necessary to outfit
a home office. First
of all is space. As
I mentioned, do the
best you can with
what is available. A
spare room, garage,
attic, or basement
is best. But, if
this is not feasible
a partitioned area
of a room will do.
Depending on
your business, you
should have a
separate phone line
installed. This
will make it easier
for customers to
reach you and will
project a more
professional image.
A fax machine is
certainly a must for
some businesses. For
example, my
import/export
company could not
function without
one. You do not need
a separate phone
line for your fax. I
just use a telephone
sharing device which
automatically routes
calls to a phone,
fax or modem. These
are readily
available and
eliminate the need
to have a dedicated
fax line. Of course,
if you receive a
high volume of phone
calls or faxes you
will need a couple
of phone lines. You
might even want to
lease a multi-line
phone system from
the telephone
company.
Next, a
personal computer is
a must. It is
difficult to run any
sort of successful
business without a
computer. Invest in
the best one that
you can afford.
Computer prices are
dropping every day
and it is possible
to get a very
powerful system for
under $1,500. If you
cannot afford a new
one look for a used
one or lease one.
You will also need a
printer capable of
printing legible
correspondence. If
you want to create
your own brochures,
ads, or high quality
correspondence you
will need a laser
printer.
As far as
furniture is
concerned, make
sure you have a desk
that is large enough
to handle your
needs, and a file
cabinet or two for
your files. Most
importantly, get a
good, comfortable
chair. Yes, this can
be your most
important office
tool! Get the best
chair you can
afford. Many back
and neck problems
and fatigue are
caused by a cheaply
made chair.
Finally, if
feasible purchase or
lease an office
copier. This is
not absolutely
necessary as there
are numerous copy
places in every
community. If you
are going to do a
lot of copying you
should invest in
your own copier to
save time and money.
One that will handle
everyday copying is
fine. Any larger
jobs can still be
done at your local
print or copy shop.
Be sure to set
up a regular working
schedule. All of
us entrepreneurs
know we work at all
hours of the day and
night. Still, just
like if you had to
go to a regular job,
set up some
"business hours". If
you are going to
have hours from 9:00
AM to 5:00 PM, then
stick to that
schedule! Go into
your office from 9
to 5, every day,
just as if you were
going to a regular
place of employment.
Take normal
breaks, including
lunch, but it is
important that you
establish a regular
habit of being "in
the office" on a set
schedule every day.
Of course there will
be times you must
leave the office to
make sales calls,
run errands or for
other reasons. When
you are out make
sure that there is
an answering machine
or service to answer
any incoming calls,
and that you return
the calls as soon as
you return.
Be certain
that your family and
friends are aware of
your regular
"business" hours.
Ask them to respect
that time, just as
if you were at work.
They should not
expect you to be
"free" all the time
just because you are
at home. Most of
all, make sure that
you yourself respect
those office hours!
Of course there will
be times when you
might want to play
golf, take some time
to yourself or just
relax. After all,
that is one of the
benefits of working
from home, but you
must realize that
time is money! Judge
your leisure time
accordingly! If you
take too much
leisure time you
will not be
successful - no
matter what type of
home business you
have!
When you get
up in the morning,
act as if you are
going to work!
Shower, and get
dressed as if you
are going to a place
of employment. Many
people actually wear
a tie or business
suit to make them
feel more
professional. You do
not have to go to
this extreme, but
you should not work
in ragged shorts and
a tank top either.
If you dress like
you are going to
work you will feel
more like working!
Also, if you ever
have customers or
vendors visit you at
your ''office'' you
want to appear as
professional as
possible.
In conclusion,
outfit your office
as best you can
within your budget.
Treat it as a
business, and work
regular hours. Your
business or office
may be at home but
it is still an
''office''! Treat it
like a
professionally run
place of business!
About the Author
Terry Thomas
Terry Thomas has
owned his own
businesses since
1987. He is the
publisher of the
innovative and
provocative
newsletter,
Mail-Order Marketing
News. This
newsletter provides
a continuing
education in mail
order, along with
success tips,
strategies and
moneymaking
opportunities. For a
FREE sample issue
and mail order
catalog, send 3
loose First Class
Stamps, or $1.00 to:
TJT Publications,
P.O. Box 55685,
Valencia, CA 91385.
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